Winter Hours

Winter hours are now in full effect. Closed Sundays and Mondays but open and ready to help you give 'er on your bike from Tuesday till Saturday!

Join Us!

The Pure Ride Club is now officially up and running! If you're looking to hook up with people who like bikes and like to pedal all sorts of terrain then come join our club. Tuesday is the day. Trail selection will directly affect meeting place and time.

Santa Cruz Bikes at Pure!!

Good news for all the Santa Cruz bikes fans and for us at Pure. We are Canada's newest Santa Cruz dealer and are expecting some bikes this week. Stop by and check it out or have a look on Facebook for some photos of the new stuff.